SHOWS I CREATED OR CONSULTED ON
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[Life Noggin]: An animated educational channel on YouTube I co-created. Life Noggin answers thought-provoking questions with colorful block designs.
Under my direction, Life Noggin has amassed over 3 million subscribers and 475 million views. I co-created this show in 2014, and during my time as creative director, I’ve developed all thumbnails, branded material, and sponsored campaigns. I’ve had the privilege of working with several high-profile creators and companies in my 10+ years at Life Noggin. I also had the honor of partnering with YouTube to create the first-ever animated educational VR video on the platform.
[Play Noggin]: An educational series I co-created that explains the scientific concepts found in your favorite video games! It’s your brain’s player 2.
One of my favorite projects I’ve ever produced. I created the branding, thumbnails, and helped brainstorm video topics for this educational series. I also assisted with script writing and live action shoots. The success of Play Noggin led to a live streaming trivia series backed by Twitch called Play Noggin Game Night.
Play Noggin was rebranded to Might Be Awesome in 2019.
[Primerli]: Primerli is your home for industry learning. Their “Primers” are designed to help professionals learn about any industry in under an hour.
I was brought on as a YouTube consultant for the Primerli team. I create eye-catching thumbnails for the Primerli YouTube channel, as well as A/B-tested titles and descriptions for their videos. While the YouTube series isn’t their primary focus, my creative tweaks led to a 40% increase in viewership.
[FanAmp]: A YouTube channel for F1 superfans. Live chats, documentaries, news and stats, race predictions, and more!
FanAmp brought me on as a YouTube consultant to help revamp their channel. My goal here is to streamline production, optimize thumbnail design and titles, and set best practices to increase views. The current changes have already led to an increase in viewership by 440,000.
[Illymation]: An animated storytime channel with over 2 million subscribers.
I’ve helped the illymation channel grow during its first million subscribers by providing thumbnail critique, script supervision, and brainstorming sessions.